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Brand guidelines are, in essence, your owner’s manual on how to “use” your brand.
Brand integrity is a fragile thing, so it needs to be treated as such.Company: Asana // Designers: Asana – Internal & Moving Brands Click here to see Asana’s brand guidelines (ZIPs) It’s one thing to list a bunch of adjectives describing your brand, but it’s better to help everyone understand “Why? In this example Asana also goes into the ratio and origin of where the three dots come from (hint: it’s the counter of the “a” in Asana).They even wrote an in-depth Medium article about the process and symmetry of the three dots.The identity or ‘image’ of a company is made up of many visual devices: All of these things make up an identity and should support the brand as a whole.The logo however, is the corporate identity and brand all wrapped up into one identifiable mark.
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Even though Linked In is primarily a website and mobile app, they make sure to cover any print materials.